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Cheap Sunny Beach Holidays 

On Bulgaria's Black Sea coast, Sunny Beach is the country's biggest and most popular resort. As the name suggests, it's a classic beach resort with an 8km long Blue Flag rated sandy beach. Its boulevard is lined with bars, restaurants and shops, and the calm waters are family friendly. Popular since the 1950s, when people would flock to the area to bathe in the mineral rich waters, Sunny Beach holidays now offer you excellent value beach resort stays with easy access to the ancient city of Nessebar, a UNESCO World Heritage Site.

28 °C

The season runs from late May to early October and temperatures hit 28°C in July and August.

3.5 hours

Burgas Airport (BOJ) is around 26km south of Sunny Beach. Varna Airport (VAR) is around 100km north.

Book a cheap holiday to Sunny Beach with Airtours and enjoy lazy beach days and lively nights on Bulgaria's Black Sea coast, whether you’re travelling as a couple, family or group. We’ve got plenty of great All Inclusive and Self Catering deals for you, so check them out and start planning your next break. 

Featured holidays in Sunny Beach

Sunny Day Hotel

7 Nights, Bed & Breakfast
Hotel highlights
  • Across the road from the beach
  • Within walking distance of resort centre
  • Two bedroom family rooms available

TripAdvisor Traveller rating

Based on 414 reviews

Based on 10 reviews

What is included ?

  • 15kgs Standard Luggage Allowance
  • ATOL Protection
  • 24hr Connected Service
  • Return Transfers

Hotel Belleville

7 Nights, Half Board
Hotel highlights
  • Quiet location away from the nightlife
  • Weekly barbecue night
  • Outdoor swimming pool

TripAdvisor Traveller rating

Based on 256 reviews

Based on 13 reviews

What is included ?

  • 15kgs Standard Luggage Allowance
  • ATOL Protection
  • 24hr Connected Service
  • Return Transfers

smartline Madara

7 Nights, All Inclusive
Hotel highlights
  • Free kids' places
  • Great facilities for families
  • Laid-back, friendly atmosphere

TripAdvisor Traveller rating

Based on 115 reviews

What is included ?

  • 15kgs Standard Luggage Allowance
  • ATOL Protection
  • 24hr Connected Service
  • Return Transfers

Step Hotel

7 Nights, Self Catering
Hotel highlights
  • Within 350m of the beach and nightlife
  • Wi-Fi in selected areas
  • Two bedroom apartments available

TripAdvisor Traveller rating

Based on 83 reviews

Based on 2 reviews

What is included ?

  • 15kgs Standard Luggage Allowance
  • ATOL Protection
  • 24hr Connected Service
  • Return Transfers

Lion Hotel

7 Nights, Half Board Plus
Hotel highlights
  • 200m from the beach
  • Family rooms
  • Two buffet restaurants

TripAdvisor Traveller rating

Based on 289 reviews

What is included ?

  • 15kgs Standard Luggage Allowance
  • ATOL Protection
  • 24hr Connected Service
  • Return Transfers

This sunny stretch of the Black Sea attracts beach lovers, water sports enthusiasts, party people and fun loving families. Lazy days and lively nights are to be expected here but there are plenty of cultural highlights and natural treasures to see within easy reach of Sunny Beach too. 

As the name would suggest, much of the action in Sunny Beach takes place on the sand. The 8km long beach is home to rows of loungers and umbrellas (split into a 'pay zone' near the sea and a 'free zone' behind).  Popular water sports include water skiing, jet skiing, wakeboarding and banana boat rides. You can also ride horses on the beach and there's a crazy golf course just by the shoreline. Regular boat trips, including catamaran cruises and party boat excursions, depart from Nessebar harbour.

Sunny Beach is well known for its nightlife. The main strip is packed with lively bars and clubs and is buzzing after dark. Many of the busiest bars are centred around Flower Street (the only street in the entire resort that has a name). In the summer months, parties are held on the beach and top DJs host special events. There's no fixed closing time in Sunny Beach so the partying can carry on until dawn. For fun on the high seas, you could grab a ticket to a boat party.

The ancient city of Nessebar sits on a rocky outcrop, a 10 minute drive from the centre of Sunny Beach. This UNESCO World Heritage Site was a Greek colony in the 6th century and is more than 3,000 years old. The remains include an acropolis, a basilica and a stunning fortress. The area is also home to traditional 19th century wooden houses, typical of the Black Sea.

Sunny Beach is best for

Beach lovers: The 8km long beach is a popular spot for sunbathing and water sports including jet skiing, parasailing, wakeboarding and banana boats. 

Night owls: The beachfront strip is lined with lively bars where you'll find plenty of cheap deals on drinks. Clubs often have big name DJs performing and you’ll easily have a great night out.

Families: The calm, shallow waters are great for families with young kids. Fun attractions include waterparks, an 18 hole mini golf course and beachside inflatables.

Fast facts

Language: Bulgarian is the official language, although English is widely spoken in Sunny Beach. 

Currency: Bulgarian Lev (the plural is Leva). Some major locations such as hotels and airports may also accept Euros.

Local Time: Two hours ahead of GMT/UK time.

Fly To: Burgas Airport, around 26km south of Sunny Beach.

Flight Time from the UK: Approximately 3 hours 30 minutes from London.

Tourist Information: Further tourist information on Sunny Beach can be found here.

Visa and Health: Before you travel to Sunny Beach with Airtours visit for help and advice on visa requirements and health considerations for your holiday.

Weather and climate

Temperature: Around 28°C during July and August.

Best time to visit Sunny Beach: The season runs from late May to early October. The summers are hot and dry and the winters are cool. In the peak summer months of July and August, the sea temperature is between 21°C and 24°C. Sunny Beach sees around 300 days of sunshine a year.  

Getting Around

By Train: Bulgaria doesn’t have many trains, although they are a cheap way to explore. There's no train station in Sunny Beach. The nearest station is a 25 minute drive away in the city of Burgas.  

By Taxi: Taxis are plentiful in Sunny Beach and are generally cheap. Always ask for the price first so you don’t get overcharged.

By Boat: Regular boat trips run from Nessebar harbour, a 10 minute drive from Sunny Beach.

By Hire Car: Hire cars can be booked in advance or when you arrive. Note that the road signs will be in Cyrillic.

By Bus: Bulgaria's bus network is cheap and efficient but buses can get crowded in the peak summer months. A regular bus service operates from Sunny Beach to Burgas and Varna. 


For dancers: Solar Summer Festival is Bulgaria's biggest house music event and takes place at Cacao Beach in July. Expect big name DJs and great marathon music sets. 

For music fans: The Spirit of Burgas festival is a three day music event in August that takes place on the beach in nearby Burgas. Previous acts have included the Prodigy, Faith No More and Fun Lovin' Criminals. 

For sailors: The international regatta in nearby St Vlas sees luxury boats and megayachts sail across Nessebar Bay every July.

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Holiday in Bulgaria

Sunny Beach

Holiday Types

All Inclusive,  BeachFamilyLast MinutePackageSummerWinter 

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